Our Priorities
WESTERN FAIR ASSOCIATION – The Future
Our new 2025-2030 Strategic Plan focuses on the future, both immediate and long-term, ensuring a vibrant new era for the Western Fair Association (WFA).
Our strategic plan sets forth the renewed purpose, vision, mission, and values that will guide our actions and strategic areas of focus over the coming years.
Purpose:
Heartbeat of Community
As a long-serving not-for-profit, we are proud of our history of contributing to the well-being of our community through our actions, and we are recommitted to this key characteristic of our organization and our people.
Vision:
Honouring our agricultural roots while creating vibrant, inclusive, and innovative experiences for generations to come.
Mission:
By fostering well-being, connection and innovation, WFA contributes to our vibrant community.
Values:
WFA is a Place to Belong
We believe in a community where every individual is treated with respect and decency, and where diversity and accessibility are fundamental. In our work community we provide a space where everyone feels safe, valued, and empowered to bring their authentic selves.
WFA is Focused on the Future
WFA is a visionary organization, known for its unique approaches to innovative problem-solving and progressive future-oriented strategies.
WFA is a Meaningful Organization
WFA is a well-connected community organization, operating as a highly collaborative collective that focuses fostering strong community ties and delivering value-added benefits.
WFA is a Responsible Organization
WFA champions sustainability and equity in all its operations.
Future Priorities
Agriculture and Food
WFA is committed to cultivating a vibrant, community-focused connection with agriculture as a cornerstone of our future. A primary WFA goal is to enhance the organization's opportunities to serve is core mandate by deepening our community ties to agriculture and the agri-food business.
- Strengthen our relationships with agricultural partners and honour our history to build on our traditions, stay relevant, and secure our future.
- Advance new agricultural educational ideas, events and opportunities to enrich our region.
- Increase food production on site and in The Grove and expand on sector collaborations.
Community Champion
Community is at the heart of Western Fair Association. Our mission is to serve our community by strengthening relationships, identifying needs, and creating opportunities that enhance our regional identity.
- Explore collaborations with other Agricultural Societies.
- Incorporate more community and event innovations into the annual Western Fair.
- Foster community connections to inform on local needs and collaborative opportunities.
- Year-round animation of WFA sites and infrastructure.
Performance Excellence/ Site Optimization
Deliver high-quality events and programming that celebrate WFA's history, culture, and purpose with integrity, accountability, and a commitment to community service.
- Create a charitable foundation to support regional agriculture and related community causes.
- Brand development and marketing campaign around community engagement, history and future.
- Leverage existing and new relationships to inform long term site renewal.
- Maximize the impact of Dorchester Downs, The Grove, The Market, the J-AAR Expo Centre, and the annual Western Fair through high-quality programming and community service.
