Our Team

At Western Fair District, we believe in the power of teamwork, innovation, and dedication. Our staff is at the heart of everything we do.


Photo of Reg Ash

Reg Ash


Reg is the newest CEO of the Western Fair Association – a title that only a handful of individuals have held. In this role, he is responsible for executive oversight of the Association’s business interests and implementation of the strategic plan approved by the board.  

His agricultural roots run deep and trace back to his younger days in his small hometown of Chesley, Ontario. In fact, their home was next door to the local Massey Ferguson dealership. His grandparents operated a small family farm.  

Reg started with WFA in 2001 managing the Sports Centre and since then has gained valuable experience in all facets of the business. His proudest achievements are the opening of the Sports Centre in 2001, the 2012 Western Fair, the formation of the Standardbred Alliance in 2013, the renovation and re-opening of the Agriplex in 2015, becoming CEO in 2019 and the launch of The Grove in 2019.  

He is an avid cyclist and serves as a coach and volunteer board member. Reg met his wife Jen in 1990 while attending Western University and they are the proud parents of Nate and Lily.  

Photo of Heather Blackwell

Heather Blackwell


Heather has been a passionate and dedicated member of the Western Fair family for more than a quarter-century. She has had the opportunity to work in several different roles during that time and currently oversees agricultural and community initiatives that include agri-business shows, The Market, agri-food education, The Grove and our annual signature event The Western Fair.  

She has taken the life lessons learned as a kid on the farm and incorporated those into what has been a remarkable career. Heather has had the pleasure of working with four of the Association’s General Managers and CEO’s and their respective teams. She feels fortunate to have worked with numerous board members, volunteers and community leaders over the years who share our vision of doing greater good for our local community.  

Watching and working with our loyal, dedicated staff to pull together what she calls ‘the magic’ within an array of events has been her greatest source of pride.  

A bit of a creative spirit, Heather enjoys being outdoors whenever possible. She likes to share lots of laughs with friends and her wonderful family that keeps her quite busy in this stage of her life. When time permits, she looks forward to a quiet moment lakeside, a good book and a glass of wine and good conversation.   

Photo of Rob Lumsden

Rob Lumsden


Rob is one of our longest-serving employees, having started in 2002, and knows the facilities and property they occupy inside out. He wears many different hats and oversees grandstand facilities and operations, annual fair operations, security, snow removal, and landscaping.  

His official title is Director of Business Development, with responsibility for Sales, Food & Beverage, The Sports Centre, and Security.  

When not at work, Rob enjoys spending time with his wife, daughter, and two dogs. He coaches his daughter’s hockey team and is an avid hockey and slo-pitch player himself.  

He is proud to be part of a team that helps educate and facilitate Agricultural experiences to the local community.  

Photo of Greg Blanchard

Greg Blanchard


Greg has been with the Association since 2010, beginning as announcer and assistant manager at The Raceway before moving into the position of Director of Racing and recently transitioning back into Director of Equine Programming.  

His proudest accomplishment at WFD was his team’s work in positioning The Raceway as the highest wagering Signature racetrack in Canada – a business unit the new Raceway team continues to take to new heights. 

Having grown up in Prince Edward Island he was exposed to Agriculture and realized how critical the industry is in people’s everyday lives. He is proud to be part of an organization that supports all facets of the Agri-food industry.  

Greg is a ‘wannabe’ culinary master who enjoys creating new dishes. He also enjoys days at the beach or a round of golf whenever possible.